For over sixty years we have been involved in scientific research, formulation and production of the best cosmetic solutions, specializing in the field of haircare and, in particular, in hair colour solutions.
This experience began in Brescia, in 1959 by the Negretti Family, and it has been developed and structured over the years, becoming a productive reference point for some of the most prestigious international cosmetics companies.
This in-depth specialization, combined with great attention to innovation and sustainability, allow us to create even the most advanced and innovative cosmetic solutions desired by our clients.
Giannantonio Negretti
Giannantonio Negretti is the president and driving force behind Beauticon Valley Holding (formerly NG Group/UBN), a cosmetic network based in Brescia that now includes over 50 companies and 18 laboratories, with a turnover exceeding €400 million.
Recognized as a “Beauty Pioneer,” he is the creator of Humanistic Cosmetics, an ethical approach that combines aesthetics, awareness, and professional training.
He is the founder of Poliestetico di Milano, a non-profit professional school with over 600 students, created to revitalize the beauty sector with human and cultural values.
He is also the author of the book La Cosmetica Umanistica, a collection of reflections aimed at a new renaissance of professional beauty.
Giancarlo Negretti
Giancarlo Negretti, father of Giannantonio, was the original founder of the group that later evolved into Beauticon Valley.
He played an active role in the entrepreneurial development of the company in Brescia and in building its reputation within the cosmetics sector.
This vertically integrated model allows COSMETIC TAILORS® to offer a comprehensive, tailor-made service that adapts to the specific needs of each client, whether for small artisanal batches or large-scale industrial productions. The seamless connection between all phases of production provides greater control, faster response to market demands, and a guarantee of traceability and excellence at every step.
Thanks to this flexible yet cohesive structure, COSMETIC TAILORS® is able to transform any idea into a finished cosmetic product – innovative, high-quality, and ready for the market.
In our formulations, each ingredient is a part of a skillful mix with the aim of always creating something innovative and unique, like as if it were a dress that must perfectly fit and enhance the person who will wear it.
A complete team of graphic designers, packaging experts, communicators, marketing and naming specialists is available to clients to give their product, or product line, a strong visual identity in order to establish itself on the market as a protagonist and accelerate the success process.
We don’t just formulate products, but when requested, we also “dress” them them up with the same “sartorial” approach which drives our activity. Each product is unique to us and as such, we enhance it not only in formulation and production, but also on the public image.